Lavender
Lavender sits beside the sales inbox and grades outbound emails while reps write. Individual contributors and sales teams use the score, language suggestions and personalization helpers to tighten cold and follow-up mail without leaving Gmail, Outlook or platforms such as Outreach, Salesloft or HubSpot. The product also offers training-style email practice so newer reps can build habits beyond a single draft. A Basic free plan allows a small monthly number of analyzed and personalized emails; paid plans raise those limits for daily prospecting volume. Limitation: free usage is tiny (on the order of five analyzed and five personalized emails per month in our listing), so active outbound reps will hit the ceiling quickly. Lavender improves copy quality—it does not replace list quality or deliverability infrastructure.
Key features
- Real-time sales-email scoring and rewrite guidance
- Personalization helpers inside Gmail, Outlook and major sales tools
- Training/practice flows to improve outbound writing habits
Limitations
Free Basic plan only includes a small monthly allowance of analyzed and personalized emails (about 5+5/month in our data); regular outbound use needs a paid plan.
Links
Pricing
Price checked: 2026-10-18. Source: official pricing page.
Free plan: Yes (Basic: 5 analyzed + 5 personalized emails/mo)
| Plan | Monthly | Annual (per month) | Billing unit | Notes | Source |
|---|---|---|---|---|---|
| Starter | Not listed | $27 | flat | Billed annually; unlimited emails | Source Price checked: 2026-10-18 |
| Individual Pro | Not listed | $45 | flat | Billed annually; integrations | Source Price checked: 2026-10-18 |
| Team | Not listed | Not listed | flat | Includes coaching dashboard; price not captured | Source Price checked: 2026-10-18 |
"Not listed" means the official page shows no list price for that billing period (often contact sales). We never fill gaps from third-party sites.