Semrush
Semrush is an all-in-one go-to-market visibility suite spanning SEO, paid search, content, social and increasingly AI-search analytics. Marketers use it for keyword research, competitor analysis, site audits, rank tracking and campaign reporting when they need shared datasets across a team rather than exporting CSVs from five point tools. Newer Semrush One messaging emphasizes measuring brand presence in AI answers alongside classic search and ads, which matters for teams whose traffic is shifting toward answer engines. A free account exists with capped reports for light exploration; paid tiers unlock larger limits, historical data depth and additional toolkits for PPC or content workflows. Limitation: free usage is intentionally shallow for real competitive research, and because Semrush covers many channels it can feel heavy—and expensive—if you only needed a single-point keyword tool. Buyers should map which modules they will actually open each week before choosing an annual plan.
Key features
- Keyword research, audits and rank tracking for SEO teams
- Competitive and PPC research in the same platform
- AI-search / visibility tooling alongside classic search analytics
Limitations
Free accounts only include limited data pulls and reports; meaningful keyword or competitive research requires a paid Semrush subscription.
Links
Pricing
Price checked: 2026-10-18. Source: official pricing page.
Free plan: Yes (Free account with limited data)
| Plan | Monthly | Annual (per month) | Billing unit | Notes | Source |
|---|---|---|---|---|---|
| SEO | $139 | $117.33 | flat | 5 sites, 500 tracked keywords | Source Price checked: 2026-10-18 |
| Starter (SEO + AI Search) | $199 | $165.17 | flat | 5 sites, AI visibility | Source Price checked: 2026-10-18 |
| Pro+ (SEO + AI Search) | $299 | $248.17 | flat | 15 sites, 1,500 keywords | Source Price checked: 2026-10-18 |
"Not listed" means the official page shows no list price for that billing period (often contact sales). We never fill gaps from third-party sites.